A/B Split testing a major platform: Windows re-imagined

Windows 8, what’s not in the name is that the traditional desktop OS will not be loaded by default. In a Microsoft Windows world most features were “opt-out sometimes”, but with Windows 8 it seems that even the OS becomes “opt-in always”. Coming from Microsoft, this is the most significant sign that talks of post-PC aren’t exaggerated at all.

This is the most significant sign yet that the IT industry is admitting we are heading to a post-PC era, Microsoft’s last drop makes this quite clear. In this blog of Sinofsky (yes, it’s a Steve’s World), Microsoft is saying that Windows 8 may run without even loading Windows OS. The new OS is definitely positioned as a post-Windows OS, Windows+ perhaps? Once marketing settles on a name, I think it may not even include the word “Windows”.

This is Microsoft on the offensive, big time. Such a bold move must be aimed at taking the wind out of the sails of Google and Apple. HP’s stutterings indicates that they are no longer in this game, certainly not focused enough to be a contender in a post-PC market.

As I read it, Metro platform (and not just the UI) will be the default boot experience for Windows 8, this will surely not allow any traditional Windows applications to run. That should relegate the traditional Windows OS experience to a secondary role (if you really insist in having it, you can have it but we’re not pushing). It doesn’t take a pundit to imagine what that means: this is how Internet Explorer trounced Netscape, it was the default browser on the PC. Microsoft could not possibly be doing this lightly.

Where is the A/B split testing then? Well, it’s a two phase testing as I see it. By announcing the decision so early in a blog posting, Microsoft is asking the community to comment. If there is any significant outcry, then Microsoft would be vindicated that the masses badly wants to stick to the Windows experience. If not then the new OS may launch with Metro as its default experience, at that point a second split testing kicks in. If Metro UI is a runaway success, it’s game on in the new era. Microsoft stands to win whatever the outcome.

The only group that may have some hesitation here would be the partner ecosystem, folks who have invested their soul into the traditional Windows OS experience might be nervous. But I suppose there is not much choice here, the industry is no longer ruled by the laws that prevailed when vendors decided what users would be getting.