I watched Microsoft PDC keynotes yesterday and it left me quite an impression: Microsoft firmly intends to be a strong force in this Cloud markets, no doubt.
Ironically, Microsoft might become a big winner here. Thinking about it, Cloud turns the clock on vendor-independence mantra: businesses would rely more than ever on their cloud provider. This works for Microsoft too: it no longer matters what platform runs your business, so long as it performs and you get the expected value from it. Naturally there remain issues around security, governance and such, issues that are open for all vendors the same way.
By delivering quality tools and performing Cloud solutions, Microsoft is in the game. If you can depend on Google of Salesforce to run your business, what other reasons can there be for snubbing Microsoft? Can anyone credibly speak of vendor lock-in as a valid argument? The other important questions to ask are then around pricing and service terms.
The vision outlined by Microsoft appears sound to me, they also appear to be engaging customers in this effort. The tooling seems to be coming along nicely too, and Microsoft is wooing celebrity developers. It seems that a larger chunk of Microsoft technology is being made available in the Clouds, that is something I didn’t expect so soon – could still be just a teaser with no real intention to deliver much, we’ll see. But my impression at the moment is: game on for Microsoft, when they start shipping Azure.
As Microsoft starts to deliver Cloud services, the playing field becomes square and they can leverage their massive momentum to gain a significant market share once again. They might actually end up dominating the Cloud in the process!
I’m loving this epic battle in the Clouds. Will it be a winner takes all?