If I were Tim Cook, I would try the following:
- Try to be Tim Cook as much as possible
- Don’t try to fill Steve Jobs’ shoes, instead try to “stand on Steve’s shoulders”
- Don’t try to fight for recognition because that would be a trap, I can only become a better Tim Cook
- Don’t pay much attention to the hype, just get on with the job
Steve has done a good job at Succession Planning at Apple. The onus is now on Tim Cook to capitalise on this, and that task may be made hard by any form of obsession with past achievements.