Marrying Technology and Liberal Arts, an interpretation

To talk about “Marring Technology with Liberal Arts” is to suggest that they would be either divorced, or that they would be fundamentally at odds. Exploring the definition of these terms, one can see that Liberal Arts and Technology are part of the same continuum in human condition. So what is behind such a strong motivation, drive, and potent marketing message? These are the questions that I am trying to understand here.