Mobile and Cloud represent possibly the best opportunity to reinvent a flagging business proposition. Surveys and studies by many household name analysts such as McKinsey, Deloite and others, point in that direction. In the diagram that I have depicted, ditching Level 3 elements and rewiring Level 2 elements for Mobile and Cloud, that is where the opportunity mainly lies. This necessity of revising and rewiring systems should be a profitable source of business for those who can can into it. Unfortunately, companies that cannot figure out exactly what is going on in their business at its core, will struggle to even see the opportunity. Newcomers who evener even built such Level 2 and Level 3 elements, have the freedom to move along with the market.