The Seattle giant is at it again, this is Bill Gates’ rallying call for action. Last time this happened, it was the web browser war and everybody know the outcome. This time round, Steve Ballmer is at the helm though the venerable Chief Architect is certainly a lot more than a back-seat driver. He has risen to a new level. Many years ago, as Microsoft had clearly established itself as the undisputed platform leader, I watched a TV interview of Bill Gates saying that noone could say that they [Microsoft] don’t know how to do business. I think this still holds true. Read the Wired News article: Wired News: Gates Feeling a Little Seasick