Last time I wrote an entry like this, it was in response to Facebook
Seemless Mindless Sharing. Now it’s Google’s turn to take that mantle in the form of endorsement. Google’s is actually worse, because an endorsement by definition is an explicit act. LinkedIn endorsement feature is clearly a play on peer pressure, once someone endorses you you feel indebted to endorsing them back, dead simple viral effect but at least it requires user clicking a button. Google’s new toy doesn’t seem to require any action on the user’s part, in that it is very similar to Facebook’s frictionless feature at launch. It’s just nonsense.
Sorry Google, your Shared Endorsement as is currently presented is ridiculous at best, and it’s wrong. I won’t have any of it.